In order for the best digital marketing agency, first, we have to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
Digital Marketing Agency New York Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products using digital technologies, mainly on the web, but also including mobile phones, display advertising, and any other digital medium.Digital Marketing Agency New York So simple to summarise in a single sentence, yet it’s rather a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and connection with the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would visit a computer to search for something or service, nowadays people are connected to the internet all day, each day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at the job or picking right up their mobile telephone or tablet. Digital marketing targets getting your information, products and services in front of people if they are looking online. The best digital agencies understand the buying procedure for your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will present the relevant information, goods and services at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will focus on online marketing as opposed to “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage all the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes known as website marketing, can be divided into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people create a search relevant to your organization, services or products.
Regardless if your website is e-Commerce or selling services it’ll drive leads and sales into your business if it is found for the keyphrases people use (often referred to as “keywords”) to consider them in Google.
SEO requires experience and knowledge of how Google reads your site. What messages and information you want Google to read for a webpage or website and knowing where you can place that information so se’s can find it. An excellent SEO company will have a proven history of ranking websites saturated in the search results.
SEO works best once the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of here is the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where cellular phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local goods and services supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.