CUSTOMER SERVICE

The 8 Biggest Customer Service Mistakes You Can Easily Avoid

Henry Ford stated 'The only foundation of real business is service'. In many companies, the customer service function sits outside of the sales channel as it sometimes appears in some way inferior to sales. Yet customer service is integral to sales achievements. Without good customer service you will see no repeat sales, and repeat sales are the most profitable revenue any company can generate. The selling process isn't complete merely as the customer has stated that he or she will buy your services or products. Throughout the entire selling process, the preservation of goodwill is essential, but even more so following the purchase. No matter your customer's previous sensation towards your organization, the experience they have after they have bought will have a significant impact on fu...

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