TikTok is a playground that gathers subcultures. Short TikTok videos and plentiful activities help people unleash their creativity for self-expression. Groups of people gather together, creating content that differs from those of mainstream culture. In this way, subcultures thrive on TikTok.
Subcultures on TikTok are high-engaged and long-last communities that brands can participate. If your brand connects with subcultures, your brand will get many benefits. On the one hand, your brand can become part of a subculture identity. On the other hand, your marketing campaigns have greater personal appeal.
Subcultures on TikTok are diverse. To use subcultures to boost your brand, you need to find the one that is consistent with your brand’s value. Many subcultures are waiting to discover. It’s time to start scrolling.